The big word technology companies use when looking at the insurance industry is disruption. The thought process is if you can come up with the perfect approach, be it software platform, sales channel, or a different enough solution and you can disrupt an entire industry and perhaps build the next Amazon, Apple, or Uber. Do that and the next group of multi-millionaires or billionaires are created.
In 2016 the number of people accessing the internet using a mobile device such as a smart phone or tablet surpassed those using a PC or laptop. That number will continue to climb since millennials tend to rely on their mobile devices for connection, shopping, information, and service needs. This raises the question as to how well insurance companies will respond by providing a meaningful app experience for millennials and clients in other age groups.
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