Selling Canned Soup or Houses?
hink about the last time you purchased something, anything at all. Let’s say it was a can of soup. Imagine the canned food shelves are crammed and disheveled as you look for your brand. You’re getting annoyed. The first couple of cans you spy are dented and the labels torn. In fact, is that a rodent’s dropping on the top of that one? Disgusting!